The Toll Roads of Orange County recently launched a new creative campaign, “Enjoy the Drive,” that highlights the reasons people drive The Toll Roads – a stress-free drive on open roads and predictable commutes.
With more than 735,000 FasTrak® and ExpressAccount® customers, there is sure to be many more reasons to Enjoy The Drive. Anticipation of hearing the FasTrak transponder beep? Not seeing any red tail lights? Or how about counting down the numbered exits to your favorite destination?
Meet Sebastian – a just-turned-5-year old from Newport Beach who loves all things transportation – roads, bridges, signs, toll plazas and the 73 Toll Road.
As Sebastian’s fifth birthday approached, his mom, Briana Vartanian, asked him what theme he wanted and his answer came as no surprise – at least not to his family – The Toll Roads.
As mom puts it, Sebastian is fascinated with engineering and he fell in love with the 73 Toll Road when he started preschool last year at St. Margaret’s Episcopal School in San Juan Capistrano. As a FasTrak accountholder for 12 years, the 73 Toll Road was a no-brainer for their daily commute to and from school.
Driving the 73 Toll Road multiple times a day, five days a week, Sebastian grew to learn, familiarize and literally Enjoy The Drive on The Toll Roads. He’s studied the map, locations of ramps and toll plazas, and with his stop watch, tracks how long it takes to get to and from school and compares the data from day to day. And if you ask Sebastian which exit is his favorite; well number 12 of course, because that’s where he takes his golf lessons.
As the party planning began, TCA’s Communications department received one of its most unique calls to-date – party favors for a toll road themed birthday party. We were happy to participate and thrilled someone outside the office shares a passion for the roads as much as staff. We sent a handful of giveaways and favors and could hardly wait to see the party’s pictures.
Briana spent two months planning Sebastian’s transportation and highway themed birthday party creating custom cupcake toppers with The Toll Roads logo and center pieces highlighting each Toll Road in Orange County. She also hired a balloon artist to create a custom arch – or pseudo toll plaza – complete with The Toll Roads signs overhead. The icing on the cake, all of Sebastian’s friends painted their own version of the Interstate 5 highway sign because Sebastian was turning five, just like the I-5.
Sebastian’s enthusiasm for The Toll Roads gives us at The Transportation Corridor Agencies reason to smile. We realize our 51-miles of open road don’t just offer you nonstop driving, it provides you a choice to get home to your family faster, be the first to arrive to work on a Monday morning, and simply, Enjoy The Drive.
Tell us how you Enjoy The Drive in the comment section below and check out our Enjoy The Drive campaign’s video. Happy Birthday, Sebastian, and cheers to many more happy moments on The Toll Roads of Orange County!